With the loss of name-branding space it won't be effective to split inventory over 10 characters anymore. Instead, it is to be hoped that name recognition that goes with real player character's names will promote sales and we can move back towards the goal of some 'social interaction' for sellers. The hope is that as name-nerfed formerly name-branded characters lose their selling edge, inventory will be moved back to actual player characters' banks.
For those of us who tradeskill extensively it's completely unrealistic to list everything on a single character. There's simply not enough space, and it's too difficult to keep track of what you do and don't have left in stock when every different type of aug has the exact same name ("Platinum Runes" for example). We'll still have to have all those mules, they'll just have a ridiculous string of similar names that conform to the naming policy so that we have some chance of keeping track of them.
Even so, if all this accomplishes is to bring all players into line with the naming policy, at least it won't be a jarring break from immersion to browse the listsold, nor will it provide excuses for new players to choose names which are violations (faulty excuses, but it still happens).
So when you're driving from a residential area to a commercial area, it's a jarring break from immersion to see stores with names like "Ace Hardware" or "CVS Pharmacy" whose names actually describe what they sell? Instead, you'd rather have a stripmall without signs so all the stores "fit in"? Do you not think that shops had signs outside that indicated what they sold in midieval times as well? Even the shops in-game have signs on them with what is sold there.
All this does is punish those who used some basic marketing to get some name recognition, and to use names that people could actually remember based on what they want. It also forces the sellers to spam /auc more in hopes that these stupid impossible-to-remember names will be up there when someone goes looking for the products we produce.
The house provides extra selling space. Every player has access to one utility placeholder which can be made into an extra selling box (10 items). If you donate, you get more. At the Gold level players have access to 6 extra boxes. That's for each of two characters, mind: for a total of 12 extra boxes and 120 selling slots.
These containers are way too much of a pain to use, and 120 is still WAY too few for a tradeskiller. It's MUCH more convenient to have separate characters where you can just look at their inventory, and drop items into the listsold bags. I use about 160 slots JUST to keep enough alchemy products in stock so I don't have to restock every other day or so (which I couldn't do due to RL), and I only stock a limited set of the potions available (none of the resists or stats). Take into consideration it's generally the same people who have their fingers in multiple tradeskills, and even the number of slots you get with a platinum subscription become a joke, convenience factor aside.
I would love to be able to keep all of my tradeskill supplies on a small number of toons, but the current system just doesn't support it effectively. If you want to reduce the listsold bots, come up with a way of making things available in bulk much more convenient. For example, one solution might be to introduce a special "banker" that has all the bank slots as listsold instead of just the bottom 2. If you want to keep it from being too convenient, put it in Erimal so there's no portal close by, and you have to have done the MQ to get in.
Also, it'd be great if the tradeskilled augs were changed to have names that distinguished a "HP" aug from a "Mana" aug, so that the buyer didn't have to dig through a ton of links on a listsold of someone selling a few of each type to find what they were looking for.
If your goal is truly what's stated above (as opposed to removing competition advantage for the "good" names), I think there are much better approaches to the problem than to just remove context-appropriate names.
